Smarter ETF Selection Starts Here

The ETF market is bigger and noisier than ever, with thousands of funds competing for attention. But performance alone doesn’t tell the full story—investors deserve a smarter, more disciplined way to identify high-quality ETFs. That’s why we built the ETF Power Rankings, a transparent and data-driven ranking system designed to evaluate ETFs the way real investors should.

Unlike simple rating systems or black-box algorithms, ETF Power Rankings rely on a comprehensive multi-factor framework that measures every ETF across 10 essential dimensions: Costs, Liquidity, Risk, Size, Value, Dividends, Growth, Quality., Momentum, and Sentiment. Each category is powered by carefully selected financial metrics and forward-looking signals, creating a true 360° evaluation of ETF strength.

Our methodology blends institutional-grade fundamentals with real-world practicality—penalizing excessive factor concentration, rewarding durable growth and profitability, and recognizing funds that combine long-term appeal with tactical opportunity. The result is a clear, reliable 1–10 score for every ETF, making comparison effortless without sacrificing depth.

Whether you're building a portfolio from scratch or optimizing an existing strategy, ETF Power Rankings give you an edge—smarter analytics, stronger outcomes, and better ETF investing.